Marketing is a word that has now become part of management terminology, indeed of the daily business of all sorts of companies and complex organisations in general.
It is the continual search for new resources, changing markets and innovative marketing tools gives companies a leading role in the tourist industry.
This is why Playrevenue's invaluable know-how is available for:
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Market analysis.
From this point of view, the essential distinction is between product-oriented and market-oriented companies;
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Continually searching for new distribution channels,
in order to guarantee companies continuity and success. It is essential to continually seek out new distribution opportunities linked to the business and leisure segment;
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Searching for new management tools and software.
The use of new technologies today allows companies to make the most of a full range of opportunities to improve their performance. Electronic management tools and software are evolving constantly, and using them is the best way for companies to keep hold of the reins of their business;
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Analyses (SWOT, Competitive Set, Fair Share and Market Share),
to provide a clear picture of companies' position vis-à-vis their competitors and potential business.